Apple CEO 称公司不会“为 AI 而 AI”
Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’
AI 导读
Apple CEO John Ternus 在接受 Wired 的 Steven Levy 采访时表示，Apple“绝对不会不为 AI 而 AI”，并称“真的很喜欢我们现在的处境”。
摘要与补充说明
他承认外界对 Apple 在 AI 领域落后有看法，尤其是更强大版本 Siri 推迟发布、直到今年夏天才上线。Ternus 表示新产品会“绝对会利用 AI”，但判断标准是用户是否喜欢做出来的东西，而非是否由 AI 实现。被问及智能体可能让 App 变得不必要时，他回应称产品创造是深度人性化、个人化的事。Ternus 于今年 9 月初正式出任 CEO。
正文
In Brief
Posted:
2:41 PM PDT · October 31, 2026
During a recent interview with Wired’s Steven Levy, Apple CEO John Ternus defended the company’s current position in the AI landscape.
Over the past couple years, Apple has often been described as behind on AI, especially as it delayed the release of a more powerful version of Siri, which finally launched this summer. But while Ternus — a longtime Apple executive who officially became CEO at the beginning of September — acknowledged that “everyone has an opinion,” he insisted, “I really like where we’re at.”
Ternus added that Apple is “absolutely going to leverage AI” in its new products, but he said, “We don’t want to ship AI for AI’s sake. When we’re doing it right, people won’t have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?”
And when Levy pressed him on whether AI might affect Apple and its ecosystem more dramatically, with agents potentially making things like apps unnecessary, Ternus replied,”That could make life really easy, I suppose, but the creation of products is a deeply human and personal thing, something that we love to do.”